Philips Hue smart LED bulbs now have more competition from Philips Smart LED bulbs

Like Philips Hue, the new Philips Smart LED bulbs support millions of colors. | Image: Signify

Signify, owner of the Philips Hue brand, today announced the global launch of its Philips Smart LED bulbs. The new lineup originates from Signify’s 2019 acquisition of Wiz, and carries the “Wiz Connected” logo on its blue packaging to differentiate it from Hue products. A similar collection of bulbs launched in the US at Home Depot stores at this time last year, only under a slightly tweaked “Philips WiFi LED” name.

Signify assured The Verge during a press briefing that they’ve tested the multitude of Philips smart LED brands with consumers and they weren’t confused. That’s good, because Zigbee-based Philips Hue smart LED bulbs and Wi-Fi-based Philips Smart LED bulbs are not compatible.

Image: Signify

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