BMW’s Joytopia metaverse has Christoph Waltz and Coldplay wait come back

I want to preface this post by saying I will never pretend to understand why corporations do some of the things they do. I was simply minding my own business, looking for information on BMW’s new concept scooter on the German automaker’s press site, when... well, here, look:

“BMW launches new streaming platform JOYTOPIA narrated by Academy Award winning actor Christoph Waltz for the IAA Mobility. Exclusive concert by British band Coldplay pulls back the curtain on a new virtual world.”

And right underneath that:

+++ BMW elevates brand communications to a new level +++ Exclusive concert by Coldplay celebrates the launch of the new JOYTOPIA virtual world +++ New brand channel will remain an integral element of corporate and brand...

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