Verizon told to stop making misleading 5G claims by ads watchdog
Verizon CEO Hans Vestberg. | Photo by Chris Welch / The Verge
Verizon has been told to stop making misleading claims about the speed and coverage of its 5G network in its ads, the National Advertising Division (NAD) has announced. The organization, which runs the ad industry’s self-regulatory system and is part of BBB National Programs, took issue with two TV ads, in particular, which it said suggest that Verizon’s 5G service is widely available across the country and that customers can get expect speeds as fast as “2 gigs.” Verizon said it will comply with the NAD’s recommendations, which are to stop making these claims.
The issue is Verizon’s widespread use of mmWave 5G, a technology that offers very fast speeds, but the signals have a limited range and are easily blocked. You can see it clearly...
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