Peloton launches Roku app
Photo by Jeremy Moeller/Getty Images
There’s now a Peloton channel available on the Roku platform. Anyone with a Roku device can sign up to access Peloton’s instructor-led workouts from their TV.
“We are excited to roll out our best-in-class streaming fitness service onto the Roku platform,” said Karina Kogan, SVP and general manager of Peloton Digital, in a statement. “We’ve seen growing engagement with our TV apps, especially as more and more consumers look for at-home fitness solutions to keep them physically and mentally fit.”
Don’t be surprised if you see ads. The Peloton app will leverage Roku’s “machine-learning targeting capabilities” to advertise the app to Roku users who would be most likely to use it.
You don’t need a Peloton bike or treadmill to use the app...
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