The iPad Pro is ready to supplant the Mac just as the MacBook Air is great again
Image: Apple
I felt personally attacked by Apple yesterday, specifically by the marketing copy it used to promote the new iPad Pro: “Your next computer is not a computer.” This newsletter, Processor, is also (and originally) the name for the tech-focused video essays that I sometimes make. The very first one kicked off by asking the same question Apple did with an iPad Pro back in 2018: “What’s a computer?”
Now, apparently, Apple has decided that the iPad Pro “is not a computer.” Okay.
Of course, the whole idea here isn’t actually to define “computer,” in a strict sense, but instead to play with the concept of what we expect a computer to be and do. I’m obsessed with the evolution of big-screened computers over the past few years because it’s become...
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