3D configurators aren’t a gimmick — they’re the future of shopping

Chevrolet ignited buzz in July when it unveiled the C8 Corvette — so much buzz that the livestream slowed to a crawl. The C8 wasn’t the only thing that drew a crowd, though. The new 2020 Corvette Visualizer, a 3D configurator, attracted so many users on reveal day that it crippled Chevrolet’s website. In just two weeks, more than 940,000 virtual Corvettes were built with the photo-realistic 3D tool that lets customers view the car from the top, bottom, and inside while choosing the car’s colors, wheel type, exterior accents, and more. Sure, it’d be easy to write this off…

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source https://thenextweb.com/podium/2019/11/24/3d-configurators-arent-a-gimmick-theyre-the-future-of-shopping/